“I loved the process of building LOT78 into what it is
today and wanted to experience the same creative process of building another brand.
78STITCHES is a brand that, similarly to LOT78, is being developed from nothing and has allowed the creative team to work on a project with a strong focus on sustainability.”
OLLIE AMHURST, DIRECTOR OF LOT78 AND 78STITCHES
78STITCHES is a new unisex brand from LOT78. We source as much of our fabrics from leftover rolls from different mills and factories. Also, we are using one material across many different styles and colour. In the future, we hope to collaborate with other brands and designers with leftover fabric stock.
Wabi-sabi(侘寂), a Japanese concept, focused mostly on the acceptance of transience and imperfection is the foundation of the brand. Wabi Sabi(侘寂) means a beauty hidden right in front of our eyes, an aesthetic of simplicity, asymmetry, roughness and modesty.